How to attract passive job candidates

22 May, 2017

Recruiters in Australia naturally want to attract the best, most qualified talent when looking to fill an open position. Unfortunately, many of the quality candidates out there are already employed – after all, they're in high demand. How can companies draw hidden talent out and efficiently recruit these quality candidates?

Sometimes, spreading the word that you're hiring isn't enough to reach the most qualified workers. Take a look at these ways to attract and retain passive candidates.

What is a passive candidate?

Passive candidates are defined as employees who aren't actively job seeking but who could potentially be open to another job opportunity if it presented itself. Naturally, they can be difficult to ensnare because they are likely comfortable in the position they currently hold.

While it would be easier for companies to stick to traditional recruiting methods and settle for active job seekers, these inactive candidates are often thought to have something of value that regular applicants might lack, like a higher education or extensive experience. Many companies without targeted strategies miss out on such candidates because they haven't taken the time to update their recruitment databases – doing so would allow them to locate and manage quality workers much easier.

Passive recruiting techniques in Australia

Though there are various methods for attracting passive job applicants in Australia, the easiest one is to find and capitalise on your company's unique selling points. In order to get a passive candidate to justify leaving their company and joining yours, you must first convince them that working at your business will benefit them more. They already have a job – you need to offer them something they don't already have.

Beyond that, it is important for companies to make the application process as easy as possible, as passive job hunters are less likely to dedicate a significant chunk of time to filling out a complicated application than active seekers. Recruitment software, such as TRIS, can help you design an efficient and effective application process for candidates.

TRIS allows you to focus on locating and pursuing passive candidates while the software takes care of the rest. Get in touch today to hear how you can better manage your recruitment system.