3 reasons why employer branding is important for recruitment

15 May, 2017

If you imagine the phrase 'employer branding', it is typically in the context of bringing in more business and improving the way potential customers view the company. In today's technical age, however, branding is equally important when it comes to scouting and managing quality job candidates.

Creating an employer brand in Australia can be difficult and time-consuming, but it's an important step to take if you want to hire the best. Why? Because the best want three things: values, company culture and tech-forwardness in their job. The easiest way to demonstrate that you have those things is by building a fantastic brand – read more here. 

1. The best candidates are looking for values

Young job seekers these days are driven by a different set of factors than many older generations. In particular, 58 per cent of millennials say they would take a pay cut if it meant working for a company whose values they aligned with, according to a 2012 Net Impact survey. 

For this reason, it is incredibly important for companies wanting to hire top new talent to immediately present candidates with their best features. This means making the company values a central aspect of the website (as well as the job posting) so everyone who visits has a clear picture of the impact your business has on the world.

2. They're looking for company culture and diversity

Most candidates today are also looking for businesses with diversity and a vibrant office culture – they want work to be ethically rewarding as well as fun. It is important for employers to tactfully advertise their culture, as well as the particular perks of the office (end of month drinks, table tennis, bean bags etc.) as these seemingly minute details could be make-or-break for the candidate.

3. They're looking for tech-forward businesses

Business today is wholly centred around technology – it's the way of the future, and is therefore a big pull for millennials. It is important for you, as an employer, to demonstrate your digital aptitude to all potential candidates if you hope to compete for their employment.

Many companies choose to revamp their websites to make them clearer and more user friendly. This will not only keep customers on your site longer, it will attract tech-savvy talent to your page and give them a reason to pursue a career with you. 

If you're rebranding and updating your website, it might also be smart to update your recruitment system. Check out some of our e recruitment options today to learn more about how you can attract and manage top talent.